What to expect from Iconic?

With Iconic, you get Excellence in Real Estate. That means going above and beyond what most other agents and firms deem acceptable. It begins with the way we underwrite properties to ensure that the numbers are realistic and factual. It continues in the way we thoughtfully prepare our marketing materials and expose your property to the entire marketplace. It concludes with the way our expert salespeople meticulously navigate the negotiation and escrow process. The extra effort, expense, time, and attention to detail we put forth play a huge role in our sales successes.

1031 Asset Exchange

At the start of the sales process, the Iconic team educates clients on the 1031 exchange process and gives examples of potential replacement properties. The firm’s large network of nationwide relationships provides us exposure to an extensive rotating inventory of properties across all product types. We then work together with you and the buyer of your property to produce an escrow that will allow for seamless exchange. When needed, we are successful in negotiating escrow extensions of 30-90 days to give you more time to secure your replacement property.

Multi-Family Operational Knowledge

The Iconic team works exclusively on multi-family property sales. Our team is required to stay up-to-date with rental rates, recent sales, proposed developments, and new regulations to better serve our clients. Iconic also forecasts data to look for regressions, trends, and changes in market cycles. Iconic’s principals can provide first-hand knowledge and advice on real estate operations and management. This insight is particularly helpful when marketing properties because we can foresee value-creation opportunities and emphasize them to potential buyers.

Real-Time Marketing Expertise

In order to market our listings to the broadest audience of qualified buyers possible, the Iconic team is dedicated to information sharing and technology. Sellers benefit from our large proprietary database of multi-family buyers that we have been building for 15 years. That data base, along with our use of the industry’s top listings websites, allows us to give maximum exposure to the marketplace Day l of the listing agreement. Our technology-based approach also extends to providing our clients with the most current market and economic data possible.

For each of our listings, the Iconic Team carefully crafts marketing campaigns based on the asset’s distinct features. The positioning of the property and the design of the marketing materials are influenced by the property’s architecture, neighborhood, and overall appeal -- both current and potential.

While Iconic is heavily focused on employing modern technology to promote listings, we still find value in mailing our high-quality printed materials to ensure we are reaching the entire local market and because we get a great response from regular mail.